Burton

Burton is a large United Kingdom high street clothing retailer. The company was once a constituent of the FTSE 100 Index, but is now part of the Arcadia Group.

History
The Company was founded by Montague Burton in Chesterfield in 1903 under the name of The Cross-Tailoring Company. It was first listed on the London Stock Exchange in 1929 by which time it had 400 stores, factories and mills. In 1934, Burton's large factory in Leeds was visited by Princess Royal.
After World War II Montague Burton offered men the chance to buy a full suit, which included jacket, trousers, waistcoat, shirt and underwear and became known as 'The Full Monty'. In 1946 the Company acquired the Peter Robinson women's fashion chain. By 1952, the year of Montague Burton's death, the Company was the largest multiple tailor in the world.
Burton was the official sponsor for the World Cup in 1966 and again in 2002. In 1998 the Company changed its name to Arcadia Group.
The Burton Company archives are held at the West Yorkshire Archive Service in Leeds.

Style
Burton combines a long heritage of tailoring with a modern take on casual wear. Burton is one of the most successful menswear brands on the high street and has over 400 stores in the UK and Republic of Ireland. It has also expanded to out of town sites since the 1980s, a notable example being at the Merry Hill Shopping Centre in the West Midlands, where it has had a store since November 1989.

Charity
In the lead up to the 2006 Fifa World Cup Burton worked closely with the Bobby Moore Fund, an arm of Cancer Research UK funding research into bowel cancer, the cancer from which England's World Cup winning captain Bobby Moore died in 1993.
Sir Montague Burton was a champion of workers’ rights and this same sense of equality & giving back is something that is strongly supported by Burton Menswear.
In November 2009, Burton endeavoured to bring back ‘The Burton’ through their support of Movember in order to raise money for The Prostate Cancer Charity. Burton will be resurrecting ‘The Burton’ - a moustache style created by Montague Burton himself which has evolved through history. It is, still, today a revered moustache style that has been perfected within the Burton family. Styled upon two influential moustache types; the English and the Handlebar, it is full bodied and curves down across the mouth. The tips should be slightly waxed and it should never be oversized or exaggerated. This moustache is of a high quality and demonstrates a good example of a classic style. The moustache shouldnt be too small, as it might not be noticed but the oversized is to be feared. Without care and maintenance the moustache can degrade, look untidy or "dirty". This can be avoided by purchasing a facial hair kit. The burtn is a classic example of a well designed moustache. However if the time cannot
Burton will be actively encouraging staff & customers to "Go for a Burton" and raise money for The Prostate Cancer Charity. Staff will enjoy the friendly competition in support of the Movember campaign in an attempt to grow, style and groom the perfect Burton Mo.
To support men taking part in the Movember challenge, Burton have also developed a facebook fan page to use to gain support amongst a network of friends and raise awareness of the charity.

Marketing
Burton regularly include celebrities in their advertising, featuring various 'Burton Boys' over periods of the retailing calendar, targeting their market audience of 18-30 year old males. Music personalities such as Lemar and Trevor Nelson, and TV Presenter Steve Jones have all appeared in such campaigns. Notable sporting figures such as Joe Cole, Kevin Pietersen and Jenson Button have been used to attract young males, interested in this area.

Staff
A store's typical team will consist of a range of Sales Advisors, from the ages of 16 - 50+, giving a broad range of selling and service techniques. Younger Sales Advisors provide an important connection to the modern fashion market, offering support to experienced Sales Advisors, able to offer old fashioned traditional tailoring advice.

Burton website

Burton