Sweaty Betty

Sweaty Betty is Sydney's leading fashion, beauty and lifestyle public relations and marketing agency. Since launching in July 2004, Sweaty Betty's founder and director Roxy Jacenko, has injected a dynamic, impressive and sensational style into the world of PR, transforming her company from a small, niche agency into a massive firm with a diverse portfolio of over 100 clients.

Catering to a broad variety of brands, including both street-wear and high-end designers, accessories, footwear and kids products, Sweaty Betty PR adheres to its clients' puropose, mission and brand values to successfully implement promotional and publicity strategies both conventional and innovative.
Roxy Jacenko, founder of Sweaty Betty
Media-savvy, well-regarded within the industry and constantly pushing boundaries, they are gaining momentum as a team with hard work and passion behind them.

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